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SEO vs. Inbound Marketing: Which One to Choose for your Website?

SEO vs. Inbound Marketing: Which One to Choose for your Website?

Whether you’re well versed with internet marketing or starting from scratch, SEO vs. inbound marketing debate is age-old and drags along with the same intensity even today. However, both SEO and inbound marketing prove extremely helpful when it comes to driving traffic to your website.

For starters who have had no formal encounter either with SEO or inbound marketing, let’s begin from the basics.

What is Inbound Marketing?

Inbound marketing refers to methods, activities, strategies used, or implemented by a business to drive visitors. For instance, social media, blogging, email marketing, content writing, etc. are some standout inbound marketing methods.

Inbound marketing rests on three pillars:

  1. Attract: Target audience gets attracted to your website through a blog post or other inbound marketing strategy.
  1. Engage: Visitors to your website are drawn to insights shared in the post and viable solutions presented.
  1. Delight: As trust is cemented, visitors buy from you. Support to use the product is a delight for customers.

On a serious note, inbound marketing saves businesses exorbitant costs spent on outbound marketing like commercials and advertisements. With targeted content and effective and timely placement of CTAs (Call-to-Action), without spending hefty sum visitors turn into customers.

Unlike TV or print advertising, which is random, inbound marketing is well directed. In other words, the audience in need comes to you, not the other way around. Therefore, inbound marketing always brings relevant traffic to your website, not random, which improves the chances of conversion, lead generation, significantly.

What is SEO?

Search Engine Optimization or SEO, on the other hand, refers to a set of techniques, practices, implemented to optimize the content, website, a blog for better visibility in SERP – Search Engine Result Page.

In common terminology, SEO is a way to rank your site for certain keywords. Whenever a keyword is searched, SEO, along with other factors undoubtedly, is responsible for ranking a web page for that particular keyword in search results.

Therefore, optimizing for SEO in simple terms means writing a keyword-rich say a product copy, or article, service page, etc. with the main objective of such optimization being improved ranking in search engines.

Few things to consider while optimizing your website for SEO:

Which One to Choose for your Website?

Going through the above discussion on Inbound Marketing and SEO, it’s safe to say both plays a significant role, hence they are crucial for driving relevant traffic to your website. Fair enough to say, therefore, provisions should be made to have strategies for Inbound Marketing, as well as SEO, as both help convert ordinary visitors into returning customers.

SEO, in short, a) steers visitors to your site, b) increases the visibility of your site, and c) ranks your business website for niche-specific keywords. The absence of search engine optimization means over-dependence on paid advertising, word of mouth, which costs money.

Similarly, with no workable inbound marketing strategies in place means SEO won’t avail anything, or pay off results. Hence, in a way, both Inbound Marketing and SEO complement each other. And work abreast of each other.

No matter how great, creative, or engaging your content is, without SEO it can’t reach the target audience or be found on the internet. Hence, your content is as good as non-existent! At the same time, SEO in absence of inbound marketing is lame, ineffective, and pointless to the extent that your customers won’t interact but leave disappointed from your website!

Since their needs aren’t met, customers have absolutely no reason to keep visiting your website, even if your SEO ranking is robust! It’s for that reason that as a business, your focus should center on Inbound Marketing as well as SEO.

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